Hello, my name is Lucia Dore, and I am the host of the podcast ‘Why Learn Business English’ for learnbusinessenglish.net. This platform is your go-to resource for learning how to become an entrepreneur and offers a comprehensive and engaging course for mastering business English online, featuring Effective Communication Tips with Professor Susan Ford.

In this episode, I have the pleasure of introducing Professor Susan Ford, who will discuss Effective Communication Tips and the importance of effective communication in business. Professor Ford is the co-founder of Powerful Communication Associates, a company that provides communication training and coaching for individuals looking to enhance and hone their public speaking skills.

Throughout our conversation, Professor Ford shares her insights on why being able to communicate effectively in all types of business is crucial. She highlights how voice and print impact the brain differently and the importance of practicing public speaking out loud. Professor Ford emphasizes the balance between style and substance, highlighting the significance of continuous practice to improve this holistic skill. She also delves into strategies for planning speeches, maintaining spontaneity, and ensuring clarity of the message.

Tune in to learn more about how mastering the art of communication can give you a competitive edge in the business world. Join us on our journey to becoming better communicators and entrepreneurs.

Watch the full interview on YouTube channel!